Designing visitors out of your web site!
This may sound strange but it is a major downfall for many web sites. When developing a mainstream web site there is a tendency to forget that many different visitors with different needs, browser preferences, connection speeds, and monitor resolutions will visit the web site.
Getting the visitors to your web site is only part of the battle. The lack of traffic has kept many webmasters and site owners awake at night and to make sure you have a steady stream of visitors to any web site takes diligence or a lot of money to spend on Search Engine Optimization specialists and online/off-line advertising. Nevertheless, web site traffic means nothing if your visitors cannot use your web site once they visit it. It is the same as going to a store that is out of business.
Never keep a visitor waiting
The majority of visitors will not wait for your pages to load. Instead they will just find another web site to visit; your web pages must be as fast as humanly possible at all times. Creating slow loading pages is only smart if your intent is to lose visitors.
Designing for a specific web browser
If your web developer designed your pages for viewing in only one of the major browsers, you need to correct that situation. There is more than one web browser being used online. Your web sites success or failure depends on your visitors and the impact your web site has on them. If you are selling products, services, or your web site is advertisement for your business, it has to be seen and the content needs to be read. If your web pages cannot be accessed those visitors will leave.
That is why you have invested money developing a web site and putting it online. If this were your off-line business, would you limit the number of customers you would do business with?
You are, in essence, doing that very same thing. Every visitor to your web site is a potential customer; but not if they are using a browser that your site is not designed for.
The use of a confusing navigation structure
Your navigation structure should speak for itself; do not have your visitors trying to figure how to navigate from page to page. No visitor should have to use ESP or download an instruction manual in order to use your web sites navigation. Just because you know how to use it or you know what all of those symbols mean does not mean that everyone else will know too.
Have your web site navigation structured so the visitor can easily access what they want. If a visitor cannot access a specific item of information or product in 3 clicks or less, you may lose that visitor out of frustration. If the visitor gets lost within your site because of a poor navigation structure or cannot find what they are looking for they will leave your web site.
Condense textual content
Today’s surfer has time and attention constraints, design the text on your site to grab them quickly and not overwhelm them with information. One good rule is the 60 second rule. If I can’t read your front page in 60 seconds I’m gone.
Never use pop up ad windows
That is it! Nothing more to discuss, never use them! They are fine for a content site, but if you have a product to sell, that is what you want your visitors to see. Not the latest X2 ad.
Making your visitors listen to music of your choice
Just because you like it does not mean that everyone else will also like it. If you must use music, then give the visitor the choice to listen to it or not.
Who are you creating this web site for anyway?
When building your web site you have to leave all personal preferences out of it. You are creating your web site for the masses so your web site must be designed with the masses in mind.
New web site owners see certain design elements on other web sites that they like so when they hire a web designer to create their site, they want these same design elements incorporated into their web site as well.
A knowledgeable web designer will try to steer them in the right direction; away from the things that could hurt the success of their web site. There are also the designers that are not knowledgeable in the areas of building functioning web sites and just go along with the owners’ wishes. What is bad about this is that personal preferences are involved in the creation of a medium that needs to have usability for all.
The owner pays for it twice, they pay for the web site itself and then pay again when their visitors leave that same web site. Of course, the users that visit the web site pay for it as well because there is another web site online that is not suitable for the masses.
We can help you with an existing web site
You may already have a web site that may be experiencing problems. Whether they are design related problems, not generating traffic, or you do not know what the problem is; you just know the web sites performance is not what it should be contact ProHQ for help and consultation services